BookMyMall - Privacy Policy

1. Introduction

SmartXVolve Labs Private Limited ("BookMyMall", "BMM", "we", "our" or "us") is committed to protecting the privacy of individuals and entities who access or use our website www.bookmymall.com, our mobile and web applications, our seller portal, and any related services (collectively, the "Platform").

This Privacy Policy explains how we collect, use, store, share and protect information when you visit, register on, or otherwise interact with the Platform. By accessing or using the Platform, you consent to the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use the Platform.

2. Scope

This Privacy Policy applies to all users of the Platform, including mall representatives and media asset owners ("Sellers"), advertisers and media buyers, visitors to the website, and any other persons whose information we collect in connection with the Platform.

3. Information We Collect

We may collect the following categories of information:

1. Information you provide to us: Name, designation, email address, mobile number and other contact details; organization or company name, registered office address, GSTIN, PAN and other business registration details; bank account details and payment-related information for settlement purposes; details of malls, media items, pricing, photographs, videos, technical specifications and availability uploaded to the Platform; and any communication, feedback, queries or support requests you send us.
2. Information collected automatically: Device information such as IP address, browser type, operating system, device identifiers and language preferences; usage information including pages visited, features used, time spent, clicks, and referring URLs; and cookies and similar tracking technologies as described in Section 8.
3. Information from third parties: Information from payment gateways, KYC service providers, analytics providers and business partners to the extent necessary to provide our services.

4. How We Use Your Information

• To create and manage your account and verify your identity.
• To operate, maintain and improve the Platform and its features.
• To facilitate listings, booking requests, payments, settlements and related transactions.
• To communicate with you about your account, bookings, updates, and customer support matters.
• To send service-related notifications and, where permitted, marketing or promotional communications, which you may opt out of at any time.
• To monitor, analyse and improve usage trends, performance and user experience.
• To prevent fraud, unauthorised activity, and abuse of the Platform.
• To comply with applicable legal, regulatory and tax obligations.
• To enforce our Terms and Conditions and protect our rights and interests.

5. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

• With other users of the Platform to the extent necessary to facilitate listings, bookings and execution, for example sharing seller details with media buyers and vice versa.
• With service providers and vendors who assist us with hosting, payment processing, analytics, communication, KYC, customer support and similar functions, under appropriate confidentiality obligations.
• With professional advisors such as auditors, lawyers and consultants on a need-to-know basis.
• With government authorities, regulators, courts or law enforcement agencies where required by law or to protect our legal rights.
• In connection with a merger, acquisition, restructuring, sale of assets or similar corporate transaction, subject to appropriate safeguards.
• With your consent, or at your direction.

6. Data Retention

We retain your information for as long as your account is active, as necessary to provide the Platform and its services, and thereafter for such period as may be required to comply with our legal, regulatory, tax, accounting and audit obligations, resolve disputes, and enforce our agreements. Information that is no longer required is deleted, anonymised or archived in accordance with our internal data retention policies.

7. Data Security

We adopt reasonable security practices and procedures, including administrative, technical and physical safeguards, to protect the information we collect from unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for all activities carried out under your account.

8. Cookies and Tracking Technologies

The Platform uses cookies and similar tracking technologies to recognise you, remember your preferences, analyse traffic and usage patterns, and improve your experience. You can control or disable cookies through your browser settings; however, some features of the Platform may not function properly without them.

9. Third-Party Links and Services

The Platform may contain links to third-party websites, services or applications that are not operated by us. This Privacy Policy does not apply to such third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.

10. Your Rights and Choices

Subject to applicable law, you may have the following rights with respect to your personal information:

• The right to access the information we hold about you.
• The right to correct or update inaccurate or incomplete information.
• The right to request deletion of your information, subject to legal and contractual retention requirements.
• The right to withdraw consent for specific processing activities, where processing is based on consent.
• The right to opt out of marketing communications.

You may exercise these rights by writing to us at the contact details provided in Section 13. We may request verification of your identity before processing such requests.

11. Children's Privacy

The Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor, we will take appropriate steps to delete such information.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or for other operational reasons. The updated Privacy Policy will be posted on the Platform with a revised "Last Updated" date. Your continued use of the Platform after such changes shall constitute your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, grievances or requests relating to this Privacy Policy or our handling of your information, please contact us at: